by Measurement Mashup | Sep 29, 2020
Setting up communication measurement on your own – is this even possible and feasible? Our guest Mario Greiner has done it. He is the press spokesman of a large governmental organization to which is often thought to be prone to rigid processes: the Agentur für...
by Measurement Mashup | Oct 23, 2020
Measuring success in projects can prepare the ground for comprehensive, consistent communication management. Our guest is Joachim Zdzieblo, who turned a project around in the area of corporate social responsibility for the long-established Munich-based company WACKER...
by Measurement Mashup | Nov 25, 2020
Good solutions in communication measurement come as manifold and varied as the range of problems and organizations they have to fit. This episode is dedicated to measurement best practices – where to find them and how to learn from them. Also featuring: the role of...
by Measurement Mashup | Dec 14, 2021
Social media measurement is an important part of corporate communications. It is predestined for evaluations with the help of artificial intelligence, because large amounts of data can be generated, especially for B2C companies. But measuring reach is only one aspect...