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Episode 11: Navigating the Reputation Landscape – How insightful can Reputation Data be?

Episode 11: Navigating the Reputation Landscape – How insightful can Reputation Data be?

by Measurement Mashup | Mar 26, 2021

If a company is of a certain size, it is likely to appear in some indices, rankings or ratings. But is this external data really helpful to manage an organization’s reputation? And if so, is it possible to push the needle of the indices a bit further? Or does...
Episode 10: Taking down Boundaries between in- and external Communications

Episode 10: Taking down Boundaries between in- and external Communications

by Measurement Mashup | Feb 15, 2021

Internal and external communication: are the differences really that big from a measurement point of view? This episode is about how measurement of external and internal communications can be aligned and how the last boundaries inbetween are going to fall. Shownotes |...
Episode 9: Hype or “Ready to go”? – Artificial Intelligence in Analysis

Episode 9: Hype or “Ready to go”? – Artificial Intelligence in Analysis

by Measurement Mashup | Dec 14, 2020

How can artificial intelligence (A.I.) help control communication? Or is A.I. just hype, much ado about nothing? To understand what A.I. can and cannot do today, we invited two guests: Dr. Gero Kalt and Henning Wallstädt of F.A.Z. Institute. Shownotes | About Dr. Gero...
Episode 8: Towards Measurement Maturity – Best Practices from Denmark

Episode 8: Towards Measurement Maturity – Best Practices from Denmark

by Measurement Mashup | Nov 25, 2020

Good solutions in communication measurement come as manifold and varied as the range of problems and organizations they have to fit. This episode is dedicated to measurement best practices – where to find them and how to learn from them. Also featuring: the role of...
Episode 7: A trying Case –  Fact-based Decisions with Measurement

Episode 7: A trying Case – Fact-based Decisions with Measurement

by Measurement Mashup | Oct 23, 2020

Measuring success in projects can prepare the ground for comprehensive, consistent communication management. Our guest is Joachim Zdzieblo, who turned a project around in the area of corporate social responsibility for the long-established Munich-based company WACKER...
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