by Measurement Mashup | Mar 26, 2021
If a company is of a certain size, it is likely to appear in some indices, rankings or ratings. But is this external data really helpful to manage an organization’s reputation? And if so, is it possible to push the needle of the indices a bit further? Or does...
by Measurement Mashup | Feb 15, 2021
Internal and external communication: are the differences really that big from a measurement point of view? This episode is about how measurement of external and internal communications can be aligned and how the last boundaries inbetween are going to fall. Shownotes |...
by Measurement Mashup | Dec 14, 2020
How can artificial intelligence (A.I.) help control communication? Or is A.I. just hype, much ado about nothing? To understand what A.I. can and cannot do today, we invited two guests: Dr. Gero Kalt and Henning Wallstädt of F.A.Z. Institute. Shownotes | About Dr. Gero...
by Measurement Mashup | Nov 25, 2020
Good solutions in communication measurement come as manifold and varied as the range of problems and organizations they have to fit. This episode is dedicated to measurement best practices – where to find them and how to learn from them. Also featuring: the role of...
by Measurement Mashup | Oct 23, 2020
Measuring success in projects can prepare the ground for comprehensive, consistent communication management. Our guest is Joachim Zdzieblo, who turned a project around in the area of corporate social responsibility for the long-established Munich-based company WACKER...
