by Measurement Mashup | Dec 14, 2021
Social media measurement is an important part of corporate communications. It is predestined for evaluations with the help of artificial intelligence, because large amounts of data can be generated, especially for B2C companies. But measuring reach is only one aspect...
by Measurement Mashup | Oct 6, 2021
CEO positioning stands for the development of the company’s management into its own personal brand. In the best case, this is closely linked to the corporate themes and gives them a face. Jan Hiesserich has written two books on the subject. We talked to him...
by Measurement Mashup | Jul 14, 2021
We discuss how Objectives and Key Results (OKR for short) and communications controlling are connected with Judith Braun. She works as an OKR architect in corporate communications at Deutsche Telekom and is a multi-method mixer. She became involved with OKR because of...
by Measurement Mashup | Mar 26, 2021
If a company is of a certain size, it is likely to appear in some indices, rankings or ratings. But is this external data really helpful to manage an organization’s reputation? And if so, is it possible to push the needle of the indices a bit further? Or does...
by Measurement Mashup | Feb 15, 2021
Internal and external communication: are the differences really that big from a measurement point of view? This episode is about how measurement of external and internal communications can be aligned and how the last boundaries inbetween are going to fall. Shownotes |...
