![Pilot: On Measurement & how to evaluate Communication](https://measurementmashup.de/wp-content/uploads/Pilot-quadrat-1-739x675.jpg)
![Pilot: On Measurement & how to evaluate Communication](https://measurementmashup.de/wp-content/uploads/Pilot-quadrat-1-739x675.jpg)
![Episode 2: Communication Controlling – Just something for control freaks?](https://measurementmashup.de/wp-content/uploads/Stobbe-3-Quadrat-dt-686x675.jpg)
Episode 2: Communication Controlling – Just something for control freaks?
Communicators may flinch at the thought of control. But controlling, at least in the German-speaking world, does not primarily mean control, but a structured process of planning, goal setting and steering by measurement. This may offer communicators a lot of helpful...![Episode 3: Reporting and Dashboards – “Everything on one page, please”](https://measurementmashup.de/wp-content/uploads/Menken-Quadrat-dt-1-2-738x675.jpg)
Episode 3: Reporting and Dashboards – “Everything on one page, please”
What makes for good reporting? Do I need a special dashboard? When it comes to convincing top management, dashboards quickly come into play. However, using them is not entirely uncritical. In certain cases, dashboards might even be considered counterproductive....![Episode 4: Breaking down the Silo – Measurement as a direct line to C-Level](https://measurementmashup.de/wp-content/uploads/4-Storck-Quadrat-762x675.jpg)
Episode 4: Breaking down the Silo – Measurement as a direct line to C-Level
How to anchor the strategic possibilities of corporate communications in the perception of C-level management? Today, corporate communication can do much more than press relations, crisis communication and some internal communication. Nevertheless, communicators are...![Episode 5: Focus Groups – Exploring Stakeholders’ Minds](https://measurementmashup.de/wp-content/uploads/5-Phil-Riggins-quadrat-716x675.jpg)