All Episodes | Measurement Mashup

Episode 11: Navigating the Reputation Landscape – How insightful can Reputation Data be?

by Measurement Mashup | Mar 26, 2021

If a company is of a certain size, it is likely to appear in some indices, rankings or ratings. But is this external data really helpful to manage an organization’s reputation? And if so, is it possible to push the needle of the indices a bit further? Or does...

Episode 12: Combining Methods – How OKR and KPI complement each other

by Measurement Mashup | Jul 14, 2021

We discuss how Objectives and Key Results (OKR for short) and communications controlling are connected with Judith Braun. She works as an OKR architect in corporate communications at Deutsche Telekom and is a multi-method mixer. She became involved with OKR because of...

Episode 13: CEO Positioning – Successful Setup and Measurement

by Measurement Mashup | Oct 6, 2021

CEO positioning stands for the development of the company’s management into its own personal brand. In the best case, this is closely linked to the corporate themes and gives them a face. Jan Hiesserich has written two books on the subject. We talked to him...

Episode 14: Corporate Social Media – value lies beyond reach

by Measurement Mashup | Dec 14, 2021

Social media measurement is an important part of corporate communications. It is predestined for evaluations with the help of artificial intelligence, because large amounts of data can be generated, especially for B2C companies. But measuring reach is only one aspect...

Episode 11: Navigating the Reputation Landscape – How insightful can Reputation Data be?

Episode 12: Combining Methods – How OKR and KPI complement each other

Episode 13: CEO Positioning – Successful Setup and Measurement

Episode 14: Corporate Social Media – value lies beyond reach

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