Episode 2: Communication Controlling – Just something for control freaks?
Communicators may flinch at the thought of control. But controlling, at least in the German-speaking world, does not primarily mean control, but a structured process of planning, goal setting and steering by measurement. This may offer communicators a lot of helpful...
Episode 3: Reporting and Dashboards – “Everything on one page, please”
What makes for good reporting? Do I need a special dashboard? When it comes to convincing top management, dashboards quickly come into play. However, using them is not entirely uncritical. In certain cases, dashboards might even be considered counterproductive....
Episode 4: Breaking down the Silo – Measurement as a direct line to C-Level
How to anchor the strategic possibilities of corporate communications in the perception of C-level management? Today, corporate communication can do much more than press relations, crisis communication and some internal communication. Nevertheless, communicators are...