von Measurement Mashup | Dez 25, 2019
Welcome to measurement mashup, the podcast on data driven decisions in communications. We broadcast for communications managers, those interested in communications and for anyone who wants to learn more about evaluation, communication measurement and how to use it....
von Measurement Mashup | Jul 1, 2020
How to anchor the strategic possibilities of corporate communications in the perception of C-level management? Today, corporate communication can do much more than press relations, crisis communication and some internal communication. Nevertheless, communicators are...
von Measurement Mashup | Feb 15, 2021
Internal and external communication: are the differences really that big from a measurement point of view? This episode is about how measurement of external and internal communications can be aligned and how the last boundaries inbetween are going to fall. Shownotes |...
von Measurement Mashup | Okt 6, 2021
CEO positioning stands for the development of the company’s management into its own personal brand. In the best case, this is closely linked to the corporate themes and gives them a face. Jan Hiesserich has written two books on the subject. We talked to him...
