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Episode 13: CEO Positioning – Successful Setup and Measurement

Episode 13: CEO Positioning – Successful Setup and Measurement

von Measurement Mashup | Okt 6, 2021

CEO positioning stands for the development of the company’s management into its own personal brand. In the best case, this is closely linked to the corporate themes and gives them a face. Jan Hiesserich has written two books on the subject. We talked to him...
Episode 12: Combining Methods – How OKR and KPI complement each other

Episode 12: Combining Methods – How OKR and KPI complement each other

von Measurement Mashup | Jul 14, 2021

We discuss how Objectives and Key Results (OKR for short) and communications controlling are connected with Judith Braun. She works as an OKR architect in corporate communications at Deutsche Telekom and is a multi-method mixer. She became involved with OKR because of...
Episode 11: Navigating the Reputation Landscape – How insightful can Reputation Data be?

Episode 11: Navigating the Reputation Landscape – How insightful can Reputation Data be?

von Measurement Mashup | Mrz 26, 2021

If a company is of a certain size, it is likely to appear in some indices, rankings or ratings. But is this external data really helpful to manage an organization’s reputation? And if so, is it possible to push the needle of the indices a bit further? Or does...
Episode 9: Hype or „Ready to go“? – Artificial Intelligence in Analysis

Episode 9: Hype or „Ready to go“? – Artificial Intelligence in Analysis

von Measurement Mashup | Dez 14, 2020

How can artificial intelligence (A.I.) help control communication? Or is A.I. just hype, much ado about nothing? To understand what A.I. can and cannot do today, we invited two guests: Dr. Gero Kalt and Henning Wallstädt of F.A.Z. Institute. Shownotes | About Dr. Gero...
Episode 5: Focus Groups – Exploring Stakeholders‘ Minds

Episode 5: Focus Groups – Exploring Stakeholders‘ Minds

von Measurement Mashup | Aug 26, 2020

The ultimate goal of communication is to achieve changes in perception or behavior of the target group. To evaluate these changes, there is no way around some kind of reading people’s minds. Most often companies use surveys, online or offline, on paper or as an...
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