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Episode 9: Hype or “Ready to go”? – Artificial Intelligence in Analysis

Episode 9: Hype or “Ready to go”? – Artificial Intelligence in Analysis

von Measurement Mashup | Dez 14, 2020

How can artificial intelligence (A.I.) help control communication? Or is A.I. just hype, much ado about nothing? To understand what A.I. can and cannot do today, we invited two guests: Dr. Gero Kalt and Henning Wallstädt of F.A.Z. Institute. Shownotes | About Dr. Gero...
Episode 5: Focus Groups – Exploring Stakeholders’ Minds

Episode 5: Focus Groups – Exploring Stakeholders’ Minds

von Measurement Mashup | Aug 26, 2020

The ultimate goal of communication is to achieve changes in perception or behavior of the target group. To evaluate these changes, there is no way around some kind of reading people’s minds. Most often companies use surveys, online or offline, on paper or as an...
Episode 3: Reporting and Dashboards – “Everything on one page, please”

Episode 3: Reporting and Dashboards – “Everything on one page, please”

von Measurement Mashup | Mai 14, 2020

What makes for good reporting? Do I need a special dashboard? When it comes to convincing top management, dashboards quickly come into play. However, using them is not entirely uncritical. In certain cases, dashboards might even be considered counterproductive....

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