von Measurement Mashup | Sep 29, 2020
Setting up communication measurement on your own – is this even possible and feasible? Our guest Mario Greiner has done it. He is the press spokesman of a large governmental organization to which is often thought to be prone to rigid processes: the Agentur für...
von Measurement Mashup | Aug 26, 2020
The ultimate goal of communication is to achieve changes in perception or behavior of the target group. To evaluate these changes, there is no way around some kind of reading people’s minds. Most often companies use surveys, online or offline, on paper or as an...
von Measurement Mashup | Jul 1, 2020
How to anchor the strategic possibilities of corporate communications in the perception of C-level management? Today, corporate communication can do much more than press relations, crisis communication and some internal communication. Nevertheless, communicators are...
von Measurement Mashup | Mai 14, 2020
What makes for good reporting? Do I need a special dashboard? When it comes to convincing top management, dashboards quickly come into play. However, using them is not entirely uncritical. In certain cases, dashboards might even be considered counterproductive....
von Measurement Mashup | Mrz 10, 2020
Communicators may flinch at the thought of control. But controlling, at least in the German-speaking world, does not primarily mean control, but a structured process of planning, goal setting and steering by measurement. This may offer communicators a lot of helpful...
