von Measurement Mashup | Nov 25, 2020
Good solutions in communication measurement come as manifold and varied as the range of problems and organizations they have to fit. This episode is dedicated to measurement best practices – where to find them and how to learn from them. Also featuring: the role of...
von Measurement Mashup | Okt 23, 2020
Measuring success in projects can prepare the ground for comprehensive, consistent communication management. Our guest is Joachim Zdzieblo, who turned a project around in the area of corporate social responsibility for the long-established Munich-based company WACKER...
von Measurement Mashup | Sep 29, 2020
Setting up communication measurement on your own – is this even possible and feasible? Our guest Mario Greiner has done it. He is the press spokesman of a large governmental organization to which is often thought to be prone to rigid processes: the Agentur für...
von Measurement Mashup | Aug 26, 2020
The ultimate goal of communication is to achieve changes in perception or behavior of the target group. To evaluate these changes, there is no way around some kind of reading people’s minds. Most often companies use surveys, online or offline, on paper or as an...
von Measurement Mashup | Jul 1, 2020
How to anchor the strategic possibilities of corporate communications in the perception of C-level management? Today, corporate communication can do much more than press relations, crisis communication and some internal communication. Nevertheless, communicators are...
