von Measurement Mashup | Jul 1, 2020
How to anchor the strategic possibilities of corporate communications in the perception of C-level management? Today, corporate communication can do much more than press relations, crisis communication and some internal communication. Nevertheless, communicators are...
von Measurement Mashup | Mai 14, 2020
What makes for good reporting? Do I need a special dashboard? When it comes to convincing top management, dashboards quickly come into play. However, using them is not entirely uncritical. In certain cases, dashboards might even be considered counterproductive....
von Measurement Mashup | Mrz 10, 2020
Communicators may flinch at the thought of control. But controlling, at least in the German-speaking world, does not primarily mean control, but a structured process of planning, goal setting and steering by measurement. This may offer communicators a lot of helpful...
von Measurement Mashup | Dez 25, 2019
Welcome to measurement mashup, the podcast on data driven decisions in communications. We broadcast for communications managers, those interested in communications and for anyone who wants to learn more about evaluation, communication measurement and how to use it....
